Traditional media like print, audio recordings and film are being replaced by digitization and new social media offerings. As the advertising and publishing industries struggle to adapt to these new communication methods, and disappearing conventional ad revenue, they also struggle to protect and profit from their intellectual property. Kilpatrick Townsend attorneys understand the business and legal issues confronting advertisers and publishers.

Our clients in these industries include:

  • Major publisher of print and electronic phone directories
  • Consumer packaged goods companies
  • Retailers
  • Textiles designers and manufacturers
  • Online search, advertising and publishing corporation


Our comprehensive advertising and promotions practice provides counsel in all aspects of advertising and trade regulation law. Our group's attorneys have extensive experience in the diverse array of legal areas that constitute advertising law, which provides us with the necessary insights to provide our clients with a distinct competitive advantage on key advertising-related matters. These include:
  • Trademark Copyright
  • First Amendment
  • Trade Regulation
  • Antitrust
  • Unfair Competition
  • Privacy and Data Security
  • Right of Publicity
  • Licensing
  • Product Disparagement
  • Regulatory Defense
  • Consumer Protection

Advertising & Publishing

Experience Highlights

SunTrust Bank v. Houghton Mifflin
Represented Houghton Mifflin in a copyright infringement suit prohibiting the publication of the book "The Wind Done Gone" because of alleged more
Defended copyright challenge of Google's Book Search project

The firm served as lead counsel for Google Inc., in defending copyright infringement lawsuits brought by the Author’s Guild, et al., and more

Copyright infringement defense for LaFace Records
The firm successfully defended LaFace Records and So So Def Productions in a series of lawsuits asserting copyright infringement and other claims more
American Eagle Outfitters Inc. v. Payless Shoesource Inc.
Represented American Eagle Outfitters in asserting its trademarks and advertising motif relative to advertising and sale of AMERICAN EAGLE footwear more

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